Facebook — the largest social networking platform – went public a few weeks ago, and not everyone may have been able to “like” how the market reacted. Regardless of where the stock price is, there’s no question that Facebook has been a pioneer in bringing change (good and bad) in regards to how people communicate with each other, from its initial beginnings in a Harvard dorm room to the major makeover known as Timeline.
The recent uproar regarding Facebook’s IPO may be shifting attention to a debate around the value of the stock. However, that makes little difference to the fact that Facebook is a growing and important social networking platform and is still poised to be an important player in any social recruiting strategy. Let us assess some of these important characteristics.