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The days of squeezing hundreds of ads into one position are over, thanks to robust company websites with employer branding and impressive career pages. For companies of all sizes, the right recruitment software will enable your hiring team to define your open positions through Careers site branding.
Are you a company that claims your people make your business? Are you determined to beat your competitors when it comes to attracting top talent? Then you need to make sure you have a great career site that demonstrates your business is indeed the best place to be.
In just the last few years, the landscape of the recruitment world has changed dramatically. Your business now has the option to capitalize online. With access to a talent pool as large as the entire globe, it’s no surprise that many employers are putting serious time and effort into building great websites and career sites that candidates love. And you can do the same!
Branding and Customization
A great career site needs to be in optimal condition to help candidates apply quickly and easily. It must incorporate your employer brand and faithfully represent your company’s people and culture.
All elements of the page need to be carefully branded, from the tone and style to your company’s story to your job posting. If you pay attention to branding and take the time to customize a Careers site that engages and informs potential candidates, visitors and prospects are more likely to apply.
Why should top talent flock to your (virtual) doorstep? . Provide content that highlights exactly why your company is a great match for visitors. Mention the work environment, culture and prestige. Not only will this help maintain a continual flow of quality applicants , it will also set you apart from the rest.
Great Career Sites Are Easy to Navigate
The secret to any great website or web page is easy navigation. The last thing you want to do is confuse or frustrate potential candidates; soon, they’ll jump ship and apply elsewhere. So, whatever you do, keep it simple! Requiring visitors to create online accounts and then login to apply will surely repel many potential candidates.
Make Your Application Process Effortless
A great career site will let candidates apply in just a few steps (e.g. with a resume or a social profile and a bit of background info). It’s also wise to welcome speculative and general applications. You never know who may be on your Careers site. Letting interested visitors apply or sign up for notifications could mean adding superstars to your growing talent pool once you eventually have the appropriate job opening. With the right recruitment CRM in place, you can easily reach out to your talent pool at any time.